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If you want to work from home and earn money, then you’ve probably come across affiliate marketing. But can affiliate marketing be a career? This guide explains exactly what affiliate marketing is, how much you can earn from it, and how to run a successful marketing business.
What is Affiliate Marketing?
Affiliate marketing is a type of advertising. It occurs when a brand or company partners with someone who has a platform. That person will be given products to promote and paid for publishing ads or content that highlight the benefits of this product. This can be in the form of blogging, vlogging, email marketing, or any other related online content creation.
Making money with affiliate marketing is entirely within the reach of many people. That’s not to say it’s easy, though. You’ll be responsible for creating a successful affiliate marketing online business and – like any business – this requires hard work. If you aren’t ready to make a full-time income from this endeavor, then you can also opt to run your marketing business part-time.
Can affiliate marketing be a career? Absolutely. In fact, it’s one of the most common marketing strategies. Your approach will be to grow your audience by providing the highest quality content. The bigger your reach, the more you can earn from affiliate links. This is a fantastic option if you want to work from home and earn money using social media or through your site’s web traffic.
How Much Can You Earn from Affiliate Marketing?
As you begin your career in affiliate marketing, you’ll be closely watching your bank balance to see if this is a viable business. If you’re a full-time affiliate marketer, then rest assured that you’ll make a decent income. It can take a while to get going but once you do, you’ll see that this option is as feasible as any marketing career.
Studies into this career path have shown that the average affiliate marketer is earning $65,800. That’s almost $10K above the average salary in the USA. However, this obviously depends on consistently landing successful affiliates. Many beginner affiliate marketers are on a much lower wage, around the $40K a year mark. Over time, you’ll improve your affiliate program and start to move into higher income brackets.
It’s important to be careful when choosing the affiliate product that you plan to promote. Some will pay better than others but make sure you believe in them and that they match your brand image. It takes a shrewd and courageous entrepreneur to turn down big opportunities for their long-term financial success.
How Do You Get Started in Affiliate Marketing?
You now know that affiliate marketing can be a career. However, the hardest step is always the first: getting started. The first thing you need is a platform. That’s where you’ll advertise after being given products to promote. This platform could be social media, a blog, or an email marketing list. The bigger and more engaged your platform, the more successful affiliates you’ll acquire.
The platform you choose is up to you. You can have multiple but this, of course, requires more work. Affiliate marketers may choose to specialize as a YouTuber, a TikTok influencer, an Instagrammer, or something else. You might use social media but only as a way to drive web traffic to your site. Whichever path you choose, start creating a brand and building a loyal following.
The moment you have a platform, you can start posting affiliate links and making sponsored posts. At first, these might not generate much of an income. At this time, it’s important to build your expertise within a niche and focus on content that matters to you and your audience. Then, it’s time to consistently reach out to brands offering to promote their services. Once they say yes, you’ve already made the move into becoming a professional affiliate marketer.
How Can You Grow a Successful Affiliate Marketing Career?
So, can affiliate marketing be a career? From the information above, you’ll see that it definitely can. However, the more important question is: how can you be a successful affiliate marketer? Here are three ways to ensure your marketing business continues to grow so that you can earn a full-time income from affiliate marketing.
Focus on Creating the Best Content
In this industry, content is everything. If your spelling is sloppy, your ideas are outdated, or your sentences difficult to read, then you’ll never be a successful affiliate marketer. Not only will your audience quickly abandon your platform but you’ll be making the brands you promote look bad.
At the start of your journey, think about how to make amazing content. How do you generate original ideas that captivate an audience? This drives web traffic, giving you the stats you need to prove your worth to companies with products to promote. If you can do this, then you’ll have no problems gaining the trust and financial support of brands.
Keep On Top of Industry Trends
The amount you make from affiliate marketing depends partly on how many products you sell through your affiliate links. Therefore, it’s important to promote the right products at the right time. Keep up to date with the latest news and check social media to see what people are raving about.
Perhaps you’re a travel writer but changing attitudes to climate change have made flying unpopular. During this time, you may earn more money for promoting eco-friendly transport options, like bus or rail. Don’t be caught out promoting unpopular products but instead, try to jump on trends and take advantage of them.
Go Deep: Become an Expert
During the first years of the internet, it was possible to have a brand that covered broad topics like travel, finance, or fitness. These days, there is so much competition that it’s almost impossible to break through in these industries. Instead, choose a carefully-selected niche and try to become the leading expert in this area. This will help you build a strong reputation and loyal audience that affiliate brands love.
With these tips, you can forge a successful affiliate marketing career. Work on being a top content creator in your chosen niche and building a loyal following. With enough hard work and patience, you’ll eventually see your affiliate marketing career take off.