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You might’ve gotten into personal training because it was your life’s passion, and that’s okay.
The thing is, sometimes, it can feel like it doesn’t pay enough.
While it’s awesome to be passionate about what you do, you’ll also want to know how to make money as a personal trainer.
Your passion can only take you so far; after all, even the best dreams need funding.
8 of the Best Ways to Make Money as a Personal Trainer
If you’re stuck and are looking for different ways to become a successful personal trainer, check out these tips to monetize your dreams.
1. Be Good at What You Do
You may already have a degree in Exercise Science or Sports Medicine, and if that’s the case, you’re off to a great start.
Some people come into the field without an education.
With the vast array of training programs out there, they can still be successful personal trainers.
It’s important that as a personal trainer, you are the authority on wellness and fitness to those around you.
While you already know you’re great at what you do, you must also have the accreditations and training to prove to your potential clients that you are.
When marketing, lean into those accreditations and degrees.
Share what you can do with others and be clear about your certifications.
Think of it this way. Your credentials speak for you, so you can focus on what you love without having to convince people of your credibility.
People must gain your trust, and showing them that you care about your work is one way to help reassure them.
Keep in mind that even the best trainers have more to learn!
Even if you think you’ve maxed out on what you need to know, getting additional education is a great way to network and meet new people.
Expanding your professional circle in the field is an excellent way to be inspired and learn how to make your business work for you.
2. Get Client Reviews
The way most people learn to trust a new personal trainer is most often by client reviews.
In fact, a vast majority of your clientele may end up knowing each other.
Successful personal trainers get the word out that they’re great by word of mouth more than any other type of marketing.
If you’re just starting out, this step may seem daunting.
How are you supposed to get these client reviews? What if I don’t know how to make money as a personal trainer?
Here’s a good chance for you to get to know your target audience and get their business.
Who do you like working with? Are you more interested in people with experience exercising or those starting out? Do you have a gender preference?
Getting specific about your niche and who you want to work with helps you target the people you want reviews from.
Besides, your future client wants to know that you cater to them.
When you have a clear idea of who you’d like to work with, the next step is to go out there and get them.
Interested in working with gym rats? Try asking your local gym if you can provide some free training for the experience.
Do you prefer working with women? Reach out to your local country club and see if you can host a fitness class for them.
It may feel uncomfortable offering your services for free at first but consider your payment beyond the money.
Reviews are worth gold in the personal training world, and with word of mouth being your best marketing tool, it’s worth getting those reviews, whatever it takes.
When your clients know and trust you, you’ll naturally become the successful personal trainer you hoped to be.
3. Work on Social Media
Social media is paramount to spreading the word about you and your services, and it’s pretty pivotal for those wondering how to make money as a personal trainer.
While you may be looking for local clients, social media lets you continue to build your brand beyond where you live.
With the world continuing to evolve, this means you can also find yourself working remotely with some clients across the globe.
The market is nearly limitless.
Start small by working on the platform you’re most comfortable with right now. No need to overwhelm yourself.
Surprisingly, social media tends to be a slow and steady game.
One way to keep your pace is to create a posting schedule for yourself.
That way, you can create a week’s worth of content in advance rather than devoting time to the task every day.
Remember that before your clients trust you, they’ll want to know they care about you.
Share tips, workouts, and stretches that are both targeted to a specific audience and helpful at the same time.
Got a great stretch for golfers? Share it on your Instagram.
Know a way for women to feel more comfortable in high heels? Go live on Facebook and give them a quick workout routine.
The cardinal rule of most social media rings true—always give more than you ask.
As long as a vast majority of your content provides helpful information, you’ll find the audience for you.
Limit directly asking for them to contact you or to schedule services. You want quality clients who reach out to you organically.
4. Try Classes and Workshops
Now more than ever, people are looking to connect over their fitness journeys.
While some still prefer their solo sweat sessions, many more are looking to get their bodies moving with friends.
Imagine for a second that you’re new to fitness.
Having a supportive friend share the experience of getting to know how your body can move would be incredibly reassuring.
Help people find experiences like this by offering small classes or workshops.
Depending on your preference, you can target an individual or a larger group.
You could reach out and see if a local park is willing to host a free event for large groups or even host workout date nights for couples.
People are looking for ways to hang out together that aren’t just going out to eat and watching a movie, so give them another option.
It will give them something valuable and give you more confidence in your personal training business.
5. Online Teaching
The past years have paved the way for the spread of online personal fitness programs.
By making your profession available online, location and space wouldn’t be much of an issue.
Training is possible if you and your client have stable internet access with a high-resolution camera.
The camera should have a high resolution to better capture your clients’ form and movements.
If you have been a personal trainer for some time, you might have built a customer base willing to support you on this new venture.
The beauty of going online is that your reach will be more substantial because you are not restricted by location.
As such, finding a new audience to promote your workout regimen might be more manageable.
Coaching via the internet is possible by using video chat programs such as Facetime, Zoom, and Skype.
6. Offer Subscription Packages
Retention is arguably the most challenging aspect of membership-based gigs, such as a personal trainer.
Usually, clients are charged per session or hour, which is a good deal if they are not looking for a long-term fitness goal.
That’s why personal trainers have to be creative in effectively gaining their clients’ business.
One way to get a consistent income stream is by offering a competitive subscription package.
Regardless of how the training is conducted, it can only benefit one’s income.
Offering a monthly subscription promo will entice clients to retain the services since it offers more savings in the long run.
With a regular monthly revenue, trainers won’t have to chase new clients every time to make ends meet.
Since the monthly income is determined, budget planning is easier to accomplish.
For example, for 25 clients that subscribe to a $40 per month regular sessions, the monthly income is $1,000.
Of course, that amount of money is not enticing on its own, but it’s only for those who avail of the subscription promo.
Those paying per hour or session are still a significant factor in boosting the income.
When promoting a subscription package to attract new ones, don’t forget about your present clientele.
Availing potential clients can take time, but you must not neglect your current subscribers.
Remember, the goal of subscription packages is to grow your paying patrons, leading to more income.
7. Affiliate Marketing
As a personal trainer, you’ve most likely used a variety of vitamins, supplements, and equipment.
In that case, you may recommend them to your customer base, making you an affiliate marketer.
Affiliate marketing, when done correctly, can be a source of passive income.
In case you’re not aware, a passive income is revenue generated while you are not working.
It enables you to escape from the paradigm of exchanging your time for income.
Several affiliate programs are available, particularly in the health and fitness business, but don’t simply choose the first one you come across.
Amazon is probably the most popular company to go with when it comes to affiliate programs.
You need an existing blog, website, or YouTube channel to link your content.
If you managed to promote and convince your clients to purchase via your Amazon affiliate website, earnings could be substantial.
Using proper SEO techniques with your content can get you up to $1,000 per month as a commission.
You don’t have to pay anything to be a part of Amazon’s affiliate program, which makes the prospect more feasible to consider.
However, earning money by affiliate marketing is not easy since the market is saturated with competitors.
Amazon also tends to have a lower commission, as low as 1%, for health and personal care products.
Its competitor, AliExpress, offers a better percentage, but it is less popular than Amazon.
8. Build Your Website
As mentioned, it would help to have your own website or blog to earn passive income.
You can also earn additional income by simply letting ads run on the pages of your site.
Social media accounts will not usually let you have ads peppered on the page because these platforms run their own.
That’s why you need your own audience to visit your site or blog.
If you have the skills to write about your experiences in an interesting manner, you might build an online presence.
Passive income from ads should be better once your platform has gained traffic due to regular visitors.
You might also want to be a part of other blogs and websites that look for a fitness expert’s perspective.
Making Money As a Personal Trainer
And there you have it! Those are eight of the best ways to learn how to make money as a personal trainer.
Wherever you are in your journey, these tips can always help you improve your business and get you the money you deserve for doing what you love.