This post may contain affiliate links and I may receive a small commission when you click on those links. You can read my full disclaimer here.
You might’ve gotten into personal training because it was your life passion. But while it’s awesome to be passionate about what you do, you’ll also want to know how to make money as a personal trainer. The truth is, your passion can only take you so far. Even the best dreams need funding. If you’re stuck and looking for different ways to become a profitable personal trainer, check out these four ways to monetize your dreams.
4 of the Best Ways to Make Money as a Personal Trainer
How to Make Money as a Personal Trainer
1. Be Good at What You Do.
You may already have a degree in Exercise Science or Sports Medicine, and if that’s the case, you’re off to a great start. Some people come into the field without an education and with the wide array of training programs out there, they can still be profitable personal trainers. It’s important that as a personal trainer you are the authority on wellness and fitness to those around you.
While you already know you’re great at what you do, it’s important that you also have the accreditations and training to prove to your potential clients that you are too.
When marketing, lean into those accreditations and degrees. Share what you can do with others and be clear about your certifications. Think of it this way, your credentials speak for you so you can focus on what you love without having to convince people of your credibility. It’s important that people gain your trust and showing them that you care about your work is one way to help reassure them and your first step on making money as a personal trainer.
And even the best have more to learn! Even if you think you’re maxed out on what you need to know, getting additional education is a great way to network and meet new people. Expanding your professional circle in the field is a great way to both be inspired and learn how to make your business work for you.
2. Get Client Reviews
In our modern world, people are passionate about making sure they have the best. And the way most people learn to trust someone new with their body is most often by client reviews. In fact, a vast majority of your clientele may end up knowing each other. Successful personal trainers get the word out that they’re great by word of mouth more than any other type of marketing.
If you’re just starting out this step may seem daunting. How are you supposed to get these client reviews? What if I don’t know how to make money as a personal trainer? Here’s a good chance for you to get to know your target audience and get their business. Who do you like working with? Are you more interested in people with experience exercising or those starting out? Do you have a gender preference?
Getting specific about your niche and who you want to work with helps you target the people you want reviews from. Your future client wants to know that you cater to them.
When you have a clear idea of who you’d like to work with, the next step is to go out there and get them. Interested in working with gym rats? Try asking your local gym if you can provide some free training for experience. Interested in working with wealthy women? Reach out to your local country club and see if you can host a fitness class for them. It may feel uncomfortable offering your services for free at first but consider your payment beyond the money.
Reviews are worth gold in the personal training world and with word of mouth being your best marketing tool, it’s worth getting those reviews whatever it takes. When your clients know and trust you, you’ll naturally become the profitable personal trainer you hoped to be.
3. Work on Social Media
Social media is absolutely paramount to spreading the word about you and your services and it’s pretty pivotal for those wondering how to make money as a personal trainer. With the continued rise of Facebook, Instagram, TikTok, and YouTube, you can’t afford to miss out on an online audience.
While you may be looking for local clients, social media lets you continue to build your brand beyond where you live. With the world continuing to evolve, this means you can also find yourself working remotely with some clients across the globe. The market is nearly limitless.
Start small by working on the platform you’re most comfortable with right now. No need to overwhelm yourself. Surprisingly, social media tends to be a slow and steady game. One way to keep your pace is to create a posting schedule for yourself. That way you can create a week’s worth of content in advance rather than devoting time to the task every day.
Remember that before your clients will trust you they’ll want to know they care about you. Share tips, workouts, and stretches that are both targeted to a specific audience AND helpful. Got a great stretch for golfers? Share it on your Instagram. Know a way for women to feel more comfortable in high heels? Go live on Facebook and give them a quick workout routine.
The cardinal rule of most social media rings true, always give more than you ask. As long as a vast majority of your content is providing helpful information, you’ll find the audience for you. Limit directly asking for them to contact you or to schedule services. You want quality clients who are reaching out to you organically.
4. Try Classes & Workshops.
Post pandemic, more than ever, people are looking to connect over their fitness journeys. While some still prefer their solo sweat sessions, many more are looking to get their bodies moving with friends. Imagine for a second that you’re new to fitness. Having a supportive friend share the experience of getting to know how your body can move would be incredibly reassuring.
Help people find experiences like this by offering small classes or workshops. You can target an individual or a larger group depending on your preference. You could reach out and see if a local park is willing to host a free event for large groups or even host work out date nights for couples.
People are looking for ways to hang out together that aren’t just going out to eat and watching a movie- give them another option. It will give them something valuable and give you more confidence in our personal training business.
And there you have it, four of the best ways you can learn how to make money as a personal trainer. Wherever you are in your personal training journey, these tips can always help you improve your business and get you the money you deserve for doing what you love.