Walmart Affiliate Program Review: All You Need to Know

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If you’re looking for a high-earning affiliate program that’s simple to join and easy to use, Walmart is a great option. You can earn commissions on sales that you generate through your affiliate link. Plus, there are no membership fees or minimum sales requirements. 

In this Walmart affiliate program review, we’ll cover everything you need to know about the program, from how it works to the pros and cons of participating. Plus, we’ll give you some tips for making the most of your earnings. And if you have any questions, we’ll answer them in our FAQ section below.

What Is the Walmart Affiliate Program, and How Does It Work?

The Walmart affiliate program is an excellent way for bloggers and website owners to make money by promoting the retail giant’s products. When someone clicks on your affiliate link and makes a purchase on, you earn a commission on that sale. Commissions vary based on the product category but can be as high as 12%. Plus, there are no membership fees or minimum sales requirements.

To join the Walmart affiliate program, simply complete an application form and wait for approval. Once you’re approved, you’ll receive access to a range of marketing materials, including product images, logos, and text links. You can then place these materials on your website or blog or use them in your social media posts. When someone clicks on one of these links, they’ll be directed to, where you have a chance to earn commissions if they make a purchase.

Walmart Affiliate Program Review: Pros and Cons

The Walmart affiliate program is easy to join and use, but it’s not without its downsides. For example, the cookie length is only 24 hours, so you don’t get credit for sales made after that period has ended. This can be frustrating if your visitors are comparison shopping and ultimately decide not to buy from until later in their search process (which could mean missing out on an opportunity).

Additionally, some people might feel uncomfortable promoting products as large as those sold by Walmart because they’re concerned about supporting big box stores instead of small businesses or local sellers who might need the business more than Walmart does.

Overall, Walmart has a good reputation for providing value to its customers and offering an easy shopping experience, so most people won’t have any problems recommending Walmart products when they know someone is looking for something specific that they sell.


  1. Straightforward application process – The application process is quick and easy, with no minimum sales requirements or membership fees needed. Just create your account on Walmart’s website, and you’re ready to start promoting.
  2. Wide range of products – Walmart sells a wide variety of products, from small household items to major appliances and electronics. This gives you plenty of options for finding things to promote on your website or blog.
  3. Good commission rates – Commissions vary based on the product category but can be as high as 4%. This is a higher commission rate than many other affiliate programs offer.
  4. No minimum sales requirements – Walmart affiliates have no minimum sales requirements, so you don’t have to worry about making a certain amount of money before getting paid out.


  1. Cookie length is only 24 hours – The cookie length is shorter than some other affiliate programs, so you don’t get credit for sales made after that period has ended.
  2. Low pay-outs – Pay-outs start at $0.01 per click, with higher rates available based on the product category that’s being promoted. Commissions range from 0% up to 4%, though most products fall into the 0%-to-4% range.

Tips for Making the Most of Your Walmart Affiliate Program Earnings

If you’re looking to make the most of your Walmart affiliate program earnings, here are a few tips to help you out:

  1. Make sure that you’re promoting high-quality products. Customers will be more likely to buy something if they know that it’s a good product.
  2. Use effective marketing techniques, such as social media or email marketing to drive traffic to your links.
  3. Promote goods that are in season and popular with customers. You’ll have a better chance of making sales this way.
  4. Keep track of your stats so that you can see which promotions are working best for you.
  5. Place links and banner ads on your website or blog. If you have a social media following, promote your Walmart affiliate links there.
  6. Make sure that your website is easy to navigate and provides good customer service.

The Walmart affiliate program is one of the most popular digital product affiliate programs around. It’s simple to sign up and start promoting products, and there are a variety of popular categories to choose from. There are also physical products available for promotion, which can be a great option for reaching a wider audience.

walmart affiliate program review

FAQs About the Walmart Affiliate Program

What Products Can I Promote?

You can promote digital and physical products from Walmart’s vast inventory.

How Much Money Will I Earn per Sale?

Commission rates vary depending on the product you’re promoting but typically range from 0.25% to 12%.

What Is the Conversion Rate?

The average conversion rate for the Walmart affiliate program is around 2%.

How Do I Know How Much Money I’ve Earned?

You can access your earnings reports in the affiliate section of your Walmart account.

What Is the Minimum Payout Amount?

The minimum payout amount for the Walmart affiliate program is $50.


Started in 1962 in North America by Sam Walton, Walmart has grown into a massive global retailer. It’s huge popularity makes it a great business partner for affiliate marketers. Affiliate commissions are nice and you get plenty of support.

The Walmart affiliate program is a great way to make money online by promoting products that are in high demand. With a wide range of categories and products available, there’s something for everyone. The average conversion rate is around 2%, so it’s important to use effective marketing techniques to drive traffic to your links and banners. 

We hope that this Walmart affiliate program review helps you make an informed decision about whether or not this program is right for you.

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